Is Maid Brigade a Franchise or Locally Owned? How Long Has It Been in Business?

Maid Brigade, Fort Worth: 7/22/2026

TL;DR: Maid Brigade is a national cleaning franchise system founded in 1979, and Maid Brigade of Greater Fort Worth is a local franchise within that system, family-owned and operated in Fort Worth and the Mid-Cities since 1989. Both facts are true at once: the crew that shows up is local and family-run, while the standards, training, and PUREcleaning products come from a national brand with decades of history.

A homeowner asking “is this company a franchise or a local business” is really asking who is accountable when something goes wrong and how long this specific operation has actually been doing this work. For Maid Brigade of Greater Fort Worth, the honest answer touches both a national brand and a local family, and understanding how they fit together explains what a Fort Worth household is actually getting.

Is Maid Brigade a franchise or a locally owned business?

Maid Brigade of Greater Fort Worth is both, and that is not a contradiction. Maid Brigade is a national franchise system, and Maid Brigade of Greater Fort Worth is one local franchise location within it, owned and operated by a Fort Worth family rather than run directly by the national company. Maid Brigade’s own corporate site states plainly that “Maid Brigade has led the house cleaning industry by constantly pursuing better, safer cleaning solutions” going back to its 1979 founding, confirming the national brand’s history. Locally, the Fort Worth location has been family-owned and operated since 1989, serving Fort Worth and the Mid-Cities under that national system the whole time.

How long has Maid Brigade of Greater Fort Worth been in business?

Maid Brigade of Greater Fort Worth has served Fort Worth and the Mid-Cities since 1989. According to the company’s own founding story, the Fort Worth location began that year when founder Keith Clem, an idea sparked by a newspaper advertisement, became the owner of a Maid Brigade franchise and built it into the family business that operates today. That is 37 years of continuous local operation under the same family, not a recently opened territory trading on a national name.

How big is the national Maid Brigade franchise system?

Maid Brigade operates more than 280 franchised locations across the United States and Canada, according to a June 2025 press release announcing Evive Brands’ acquisition of the company, which also confirmed the brand was founded in 1979. The International Franchise Association covered the same transaction, describing Maid Brigade as “a leading residential and commercial cleaning franchisor.” Raychel Leong-Sullins, President of Maid Brigade, said in that announcement that ”our PUREcleaning system sets the standard for eco-friendly, people-first cleaning,” referring to the same PUREcleaning products used at the Fort Worth location. Maid Brigade’s franchise system operates inside a franchise economy that the International Franchise Association projected would grow to about 851,000 establishments across the United States in 2025, the scale that funds shared training and product standards a single independent operator could not build alone.

Does being a franchise change who actually cleans a Fort Worth home?

No, the franchise system does not change who actually cleans a Fort Worth home. The people who show up, the hiring, background checks, training, and day-to-day operations, are handled entirely by the local Fort Worth franchise, not by a national call center. What the franchise system provides is shared standards: the PUREcleaning product line, training protocols, and brand-wide guarantees, all applied locally by a crew the Fort Worth owners hired and manage themselves. A homeowner is booking a local, family-run crew that operates under a national system’s standards, not a crew dispatched from outside the area.

Why does it matter whether a cleaning company is a local franchise or a big out-of-town chain?

It matters because accountability and consistency both come from the same place: whoever actually owns and runs the location a homeowner is booking. If a visit goes wrong, a nearby, identifiable owner is the one a customer can actually reach, rather than a distant corporate office with no local presence, which is exactly why “who actually owns this” is a reasonable question to ask before hiring anyone into a home. For Maid Brigade of Greater Fort Worth, the answer is a family that has run the same local business since 1989, operating under a national franchise system’s standards rather than inventing its own from scratch.

How does Maid Brigade of Greater Fort Worth combine local ownership with a national system?

The combination shows up in two places a homeowner can actually check: local accountability and shared standards. Locally, the same family has owned and operated the Fort Worth business since 1989, so questions about scheduling, service, or an issue during a visit go to the people who actually run the operation, not a distant call center. From the national system, the location uses the same PUREcleaning products and training standards used across the brand’s more than 280 locations, which is why service quality does not depend on one owner improvising a process from nothing.

For a broader look at how a locally run cleaning company compares to hiring an independent solo cleaner, see cleaning company vs. solo independent cleaner in Fort Worth. For proof of coverage before booking anyone, how to verify a cleaning company’s bond and insurance covers exactly what to ask for.

Key Takeaways

Maid Brigade of Greater Fort Worth is both things at once: a local franchise, family-owned and operated in Fort Worth and the Mid-Cities since 1989, within the national Maid Brigade franchise system.
Maid Brigade’s own corporate site states the national brand was founded in 1979.
A June 2025 press release on Evive Brands’ acquisition of Maid Brigade confirmed more than 280 franchised locations across the United States and Canada.
The International Franchise Association projected the broader U.S. franchise industry would grow to about 851,000 establishments in 2025, the scale of system Maid Brigade’s franchise operates within.
The people who clean a Fort Worth home, hiring, training, and day-to-day operations, are managed entirely by the local franchise owners, not a national call center.
The Fort Worth location uses the national brand’s PUREcleaning products and standards while remaining locally owned and accountable.

FAQ

Is Maid Brigade a franchise?

Yes. Maid Brigade is a national cleaning franchise system founded in 1979, with more than 280 franchised locations across the United States and Canada as of a June 2025 acquisition announcement. Maid Brigade of Greater Fort Worth is one local franchise within that system.

Is Maid Brigade of Greater Fort Worth locally owned?

Yes. The Fort Worth location has been family-owned and operated since 1989, when founder Keith Clem became the owner of a Maid Brigade franchise and built the business that still serves Fort Worth and the Mid-Cities today. Local ownership handles hiring, training, and day-to-day operations directly.

How long has Maid Brigade of Greater Fort Worth been in business?

Since 1989, which is 37 years of continuous local operation under the same family. That is separate from the national Maid Brigade brand, which was founded in 1979 and operates across its full franchise network.

Does a franchise cleaning company use the same crew every time?

That depends on the individual franchise’s scheduling practices rather than being determined by the franchise system itself. For details specific to the Fort Worth location, see does Maid Brigade send the same cleaning team every time.